Pods. Seeds. Flowers.

Life Began in A Garden and so did the Inspiration for Pod.

From the beauty of Australia's natural environment comes Pod's striking design. In this vast continent, our unique surroundings and endless array of varied and extraordinary plant life offer plentiful inspiration. We call ourselves Pod because in nature a pod contains the seeds of nutrition and so does Pod.

We take our cue from the ground up and believe that our environment is the perfect place to start.

Beginning with the idea of a droplet, 'Pod' is brought to life. The logo is comprised of this elegant shape and, like a delicate vine, it can be seen to grow organically across the various applications to form the brand's visual language. The colours, too, are expressive of earthen aspects, with shades of 'gum' (green) making up the primary palette.

Perfectly in tune with nature, other colours are applied to each category, a vibrant rainbow that reflects the eternal landscape of Australia. Named after plants such as Hibbertia, Waratah and the Sturt Desert Pea, the colours speak of each product and add subtle touches of individual beauty.

The patterns seen on the packaging also take their cue from Australia's native plant life. Based on the seasons, yet timeless in their design, each is a beautiful representation of what can be discovered in pockets across the country. Wattle, Kangaroo Paw, Kunzea, Gumnut and Grevillea… a cluster of unique illustrations right at home in the creative world of Pod.

For at Pod, beauty and nature go hand in hand.